After the European Union chose DVB-H as the mobile-television standard over other versions of the technology in March, Samsung Electronics has unveiled a handset supporting the new format as a pre-emptive measure.
The ``SGH-P960’’ mobile phone enables users to watch television programs with much clearer images thanks to Digital Natural Image engine technology, according to the company. The device adopted a 2.6-inch QVGA liquid crystal display screen and features a 3.0-megapixel camera.
``We will commercialize the phone in Europe beginning this month,’’ Choi Gee-sung, chief of Samsung Electronics’ telecom unit, said Wednesday.
DVB-H, or digital video broadcasting for hand-helds, is the most widely used mobile-TV format in Europe and is supported by handset makers including Samsung, Nokia, Motorola and Sony. Samsung is the world’s No. 2 mobile phone maker after Nokia.
The European Commission said its latest decision ordering EU member countries to privilege DVB-H over rival standards was necessary to get the technology off the ground.
According to estimates from Gartner, a market research firm, the global mobile TV market will rise to some 84 million units by 2010 from 43 million in 2008.
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